Portrait Weekly Framing: AI Agents Driving Revenue
A few companies with AI agents are reportedly creating real value
Brief Introduction to the Weekly Framing
Over the past few months we’ve been sending out a weekly writeup to our users which explores a topical insight or company. While one goal is of course to highlight the Portrait platform, our first goal is to make sure that these short pieces are high quality and hopefully thought-provoking.
By popular demand, we are now publishing a public (and slightly redacted version) of our Weekly Framing, starting with the below. Please enjoy!
Recently, the Economist published an article discussing the rise of AI agents from large tech companies. These agents, such as Salesforce’s Agentforce, serve as autonomous assistants, completing tasks on behalf of client teams. With a slew of companies releasing new AI agents, promising to unlock numerous use cases, I decided to use Portrait to survey the landscape and learn more about what opportunities are arising.
To start, I used Portrait to find a list of companies that are reportedly creating AI agents. From the results, we immediately see Salesforce (CRM) pop up at the top of the list.
While there are numerous anecdotal datapoints, Agentforce is not expected to have a material impact on revenue yet:
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Scrolling through the list of companies, GoDaddy piqued my interest, with its AI-powered tool – Airo – seeming promising.
Specifically, when I dove into the Portrait Analytics Case Study for GDDY, I learned that Airo is having a meaningful impact, as millions of customers have discovered the tool. Further, over 40% of websites and marketing paid subscriptions in the most recent quarter originated from experiences using Airo.
Clearly, Airo is no ordinary AI tool, it is seemingly transforming GoDaddy’s customer experience, and the company is now planning to expand Airo across all customer entry points. Let’s dive in further to what Airo does and how it could impact the company’s future.
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While GDDY does not precisely quantify revenue attributed to Airo, it seems that Airo is having a meaningful impact on customer attachment rates and order size.
To form a more detailed view on Airo and GoDaddy’s opportunity, head over to Portrait today.
Note: The Portrait Weekly Framing is provided for informational purposes only and does not constitute investment advice.